Strategy Unveils Plan for 10% Preferred Stock Offering to Enhance Bitcoin Holdings


In recent news, a prominent player in the cryptocurrency market, known as Strategy, has revealed the pricing for its newest round of perpetual preferred stock. This announcement comes just ahead of their intention to initiate a new wave of Bitcoin acquisitions. The company has priced this latest offering at $85 per share, coupled with an enticing 10% coupon, which is expected to generate approximately $711 million in revenue for Strategy.

Market analysts, including Jesse Myers, have pointed out that the striking annual dividend of 11.8% from this latest stock offering positions Strategy as an attractive choice for investors, particularly those looking to transition away from bond markets that are traditionally yielding around 4.2%. This could signify a shift in investor interest, allowing Strategy to tap into a new pool of capital as they ramp up their Bitcoin purchases.

Just recently, on March 17, Strategy made headlines with its smallest recorded purchase of Bitcoin. They acquired 130 BTC, amounting to roughly $10.7 million at the time, raising their total holdings to an impressive 499,226 BTC, which now stands at a valuation of approximately $41.8 billion. Despite this being their least substantial investment to date, it followed a short period of three weeks without any acquisitions. Co-founder Michael Saylor has made it clear that the company is looking to raise further debt and issue more equity as part of a strategy to increase their Bitcoin reserves.

This pattern of accumulating Bitcoin is something that has characterized Strategy’s approach, and it seems they are determined to continue down this path. Just a week earlier, on March 10, the company already laid out plans to periodically sell shares of its 8% Series A perpetual strike preferred stock as part of a broader initiative to raise an additional $21 billion, specifically earmarked for Bitcoin acquisitions. This strategy aligns with their ambition to secure a substantial position in the cryptocurrency market.

Following this, on March 18, Strategy announced a tranche of 5 million shares of their Series A perpetual preferred stock to generate further capital for their Bitcoin purchasing endeavors. According to data from SaylorTracker, it’s evident that despite recent market fluctuations, Strategy has seen a strong performance overall, standing at approximately 26% positive on their investments and boasting over $8.6 billion in unrealized gains.

However, the company’s stock has faced challenges recently. Early March saw a notable decline of over 26% in shares, far from their peak value reached back in January 2025. At that time, shares slid down by more than 44% from their all-time high, which had been around $543 on November 21. Presently, shares are trading approximately at $299, bouncing back by 29% from a recent low of $231 recorded on March 11.

Another factor influencing Strategy’s stock performance is its recent inclusion in the Nasdaq 100, a prestigious index that tracks the top 100 companies by market capitalization within the technology sector. While this listing has opened the company up to fresh capital influx, it has also exposed it to the broader market downturns characteristic of technology stocks, creating an interesting dynamic in its stock performance.

The landscape for Strategy and the broader Bitcoin investment community remains complex and evolving. With ongoing plans for substantial acquisitions and a strategic approach to raising capital through preferred stock offerings, Strategy aims to solidify its position as a dominant player in the crypto space. Co-founder Michael Saylor continues to advocate for aggressive growth strategies, encouraging the government to consider purchasing significant portions of Bitcoin supplies, further highlighting the intricate relationship between institutional moves and market dynamics.

As the cryptocurrency market continues to be shaped by such influential decisions, many investors are keenly observing how Strategy navigates these waters. The potential for substantial returns in the cryptocurrency market remains alluring, especially with offerings such as those presented by Strategy that offer dividends far exceeding traditional investments.

Looking ahead, it will be vital for stakeholders to keep an eye on both the performance of Bitcoin as an asset and the strategy employed by firms like Strategy. Their willingness to adapt, seek new financial avenues, and maintain strategic acquisitions will likely play a significant role in the future of not just their company, but the broader landscape of institutional investments in cryptocurrency.

In summary, as Strategy embarks on this new chapter with its perpetual preferred stock offering, the interplay between stock performance, market conditions, and their aggressive Bitcoin acquisition strategy will certainly determine their trajectory in the coming months. Investors, analysts, and market observers alike are poised to gather insights and perspectives, making it a fascinating time for those engaged in the evolving world of digital currencies and institutional investment strategies.