Securitize Welcomes Former Nasdaq, NYSE, and Cboe Executive as Vice President to Enhance Services for Public and Private Market Issuers

Published: 2026-01-27

Categories: News, Technology

By: Mike Rose

In a strategic move to bolster its capabilities in the expanding domain of securities, Securitize has announced the appointment of Giang Bui as its new Vice President of Issuer Growth. Bui’s extensive experience in equities and ETF operations at Nasdaq positions her as a key asset in driving innovation and growth within Securitize’s issuer services.

Securitize, recognized for its pioneering role in the digital securities landscape, has witnessed significant growth and increasing demand for tokenizing traditional securities. As the industry evolves, the company aims to enhance its offerings and extend its reach, particularly in fostering relationships with issuers who are seeking efficient solutions for their capital-raising efforts.

Bui comes with a wealth of knowledge and a robust track record from her tenure at Nasdaq, where she honed her expertise in managing equity markets and exchange-traded funds. This background provides her with a unique perspective on market dynamics and operational excellence, which will undoubtedly benefit Securitize as it navigates the complexities of the digital securities market.

Her role at Securitize will primarily focus on strategies to engage and support issuers, ensuring they can effectively leverage the platform’s capabilities. This aligns with Securitize’s broader objective to simplify the issuance and management of digital securities, paving the way for greater adoption across various sectors.

As more companies explore the benefits of tokenized assets, having an experienced leader in the issuer growth domain is crucial. Bui’s appointment comes at a pivotal moment, as organizations are increasingly recognizing the advantages of blockchain technology in enhancing transparency, liquidity, and accessibility in capital markets.

Digital securities represent a paradigm shift in how assets can be structured, traded, and managed. More issuers are looking toward blockchain to streamline processes, reduce costs, and unlock new avenues for capital formation. Bui’s insights into market behavior and issuer needs will be instrumental as Securitize seeks to tailor its services to meet the demands of a diverse range of asset classes.

Moreover, Securitize’s commitment to compliance and regulatory standards makes it a trusted partner for issuers navigating the complexities of the financial landscape. Bui’s experience will also play a vital role in ensuring that Securitize continues to meet these stringent requirements while delivering innovative solutions that resonate with issuers.

As part of her mission at Securitize, Bui will be tasked with expanding the company’s network and forging new partnerships that contribute to issuer growth. By leveraging her expertise and industry connections, she aims to position Securitize as the go-to platform for both existing and new issuers seeking to capitalize on the opportunities presented by digital transformation in finance.

The financial services industry is increasingly recognizing the value of digital securities, and Securitize, under Bui’s leadership, is well-positioned to capitalize on this trend. Organizations across various sectors—from real estate to venture capital—are exploring how digital securities can provide more efficient fundraising alternatives and create new investment opportunities.

In this dynamic environment, Bui’s leadership will be pivotal as Securitize continues to refine its platform and service offerings. Understanding the challenges that issuers face, from regulatory hurdles to market volatility, will be key in developing strategies that not only meet current demands but also anticipate future needs.

Bui’s appointment signals a proactive approach by Securitize, focusing on enhancing issuer engagement and support. By listening to the needs of issuers and continuously evolving its services, Securitize aims to streamline the issuance process and foster an ecosystem where investors and issuers can transact seamlessly.

Additionally, Bui’s insights into market trends and investor behavior will be invaluable. As more firms express interest in digital securities, understanding the motivations and expectations of both issuers and investors will help Securitize create tailored solutions that drive engagement and facilitate successful capital raises.

With Bui on board, Securitize is taking a bold step forward in its mission to disrupt traditional capital markets. By focusing on issuer growth, the company is prioritizing an essential aspect of its strategy that will significantly contribute to its overall success in the digital securities arena.

In conclusion, Giang Bui’s appointment as Vice President of Issuer Growth at Securitize not only reflects the company’s commitment to innovation and growth but also reinforces its position as a leader in the digital securities sector. Her expertise and vision will be instrumental in guiding issuers through the evolving landscape of digital assets while enhancing Securitize’s reputation as a trusted partner in capital markets.

As the digital securities space continues to expand, Securitize is uniquely positioned to leverage Bui’s leadership and insights. The focus on issuer growth will undoubtedly drive engagement, foster partnerships, and facilitate the efficient issuance of digital securities, paving the way for a transformative financial ecosystem that benefits both issuers and investors alike.

In a landscape that is constantly evolving, it is crucial for companies like Securitize to remain agile and respond to the needs of market participants. With Bui leading issuer growth, Securitize is not only looking to enhance its offerings but also to envision the future of capital markets, one where digital transformation plays a central role in shaping how securities are issued, traded, and managed.

Through her deep understanding of market operations and her commitment to facilitating issuer success, Bui is set to make a significant impact at Securitize. The potential for digital securities is vast, and with strong leadership focusing on issuer growth, Securitize is poised to be at the forefront of this evolution, contributing to the broader transformation of the financial services industry.

Ultimately, the appointment of Giang Bui reflects Securitize’s strategic vision to become an indispensable partner for issuers in the digital securities market. In a world where technology and finance increasingly intersect, having a leader with insights and expertise in both realms will serve as a catalyst for growth, innovation, and success. The future looks promising as Securitize embarks on this exciting journey under Bui’s guidance, setting the stage for a new era in capital markets that is efficient, accessible, and inclusive.

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